Pretend for a moment you’ve just gotten home. It’s Thursday evening you’re getting back late because several coworkers have called in sick increasing your workload. The children are screaming in the background. You’re starting to feel a little ill yourself. You planned on cooking dinner tonight, but there’s no time for that now. What do you do?
You used to call a noisy restaurant, wait on hold for 5 minutes(if anyone answered to begin with), then hastily pick out a couple items you think they might have, and pray that the person on the other end of the line heard that you wanted no onions or else your 5-year-old will refuse to eat.
But now things are different. Now you whip out your laptop or smartphone, go to the online ordering page of that restaurant with an informative, easily navigable website, browse the menu at your leisure, order exactly what you want(and type instructions about what you don’t want), and key in your payment information. The transaction will be complete in half the time, and you won’t have to put your 5-year-old’s story about finger painting on hold.
Of course Online Ordering also makes it much easier for a restaurant to handle increased take out and delivery volume, but it’s the ease that’s imparted to the consumer that will make the biggest difference.
People have already started making their dining decisions based on which restaurants offer online ordering. It’s only a matter of time before all take out restaurants are forced to provide it. The question is, will you get it before your competition?
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